With the increasing presence of smartphones and tablets it’s become clear that mobile devices are being used for nearly every task that was once only capable on desktop. The old trend of having two completely different websites for desktops and mobile devices, with different URL’s and HTML, is a thing of the past. For a number of reasons, this solution has been replaced by having a single responsive design for a website that reacts and changes itself to properly fit whatever size device it’s being viewed on.
Just how important is a responsive web design?
Google has made no secret about its preference for responsive designs for mobile configuration, and when Google makes a statement like this everyone should be listening. Their bots that crawl the internet to index content favor a single URL using the same HTML for all devices, and not to mention how easy it is for users to successfully share content that looks and feels great on any device. Additionally, following Google’s recommendations for site development is always a smart way to ensure you’re not harming your SEO.
For the mobile user, unresponsive site designs usually mean having to endure longer loading times and doing more work to navigate through the same content. Taking this into consideration, it’s no brainer that a frustrated user will leave a poorly functioning site and plummet your conversion rate. Having complete control over how each element of a site displays on a mobile device allows developers to dictate a users interactions, helping to establish the most effective sales tactics and marketing strategies.
Users that have a positive experience with your website are 67% more likely to purchase a product or service.
Users want to spend less time fooling around with websites; zooming in and out to properly view text and waiting longer than a few seconds for content to load are just a couple of obstacles that prevent a good user experience.
A survey conducted by Google shows that 48% of users believe that a poorly functioning mobile site gives the impression that the company doesn’t care for their business.
SwiftPic aims at keeping your design as responsive as possible
The images in effective and responsive content are versatile assets that need to be thoughtfully implemented. We want to generate the most beneficial derivative images for your designs, in order to keep your mobile compatibility and user experience at an all time high. When SwiftPic resizes all of your images to be viewed on an extra small display, the user will be surprised to see the content load much faster than expected, staying truly responsive when it’s needed most.