SwiftPic Blog

Google and other search engines use a wide array of factors to determine the order of search of results, which are typically centered on the websites content (titles, headers, the text, the URL, use of keywords, etc.) Google also takes into consideration a website’s loading time when it ranks results, leaving the standards of “site speed” ambiguous yet also extremely important to a websites outreach and success.

With the increasing presence of smartphones and tablets it’s become clear that mobile devices are being used for nearly every task that was once only capable on desktop. The old trend of having two completely different websites for desktops and mobile devices, with different URL’s and HTML, is a thing of the past. For a number of reasons, this solution has been replaced by having a single responsive design for a website that reacts and changes itself to properly fit whatever size device it’s being viewed on.

The story is usually the same – a website has lots of images and thumbnails of specific dimensions and then the design has been changed. The new design calls for different image sizes and leaves a developer in a predicament figuring out the best way to tackle this.